Thursday, January 19, 2012

FamilyMart

FamilyMart is Japanese convenience store. The first store was opened in Sayama, Saitama in 1973. At first, FamilyMart is under the umbrella of Seiyu but now is under the umbrella of ITOCHU corporation. The headquarters is on the 17th floor of the Sunshine60 Building in Ikebukuro, Toshima, Tokyo. FamilyMart's official motto is "FamilyMart, Where You Are One of the Family." FamilyMart cooperated with am/pm in 2010 and absorbed it in 2011. am/pm expanded stores in Kanto Area, so FamilyMart could become to expand power in Kanto Area.

FamilyMart has stores in all prefectures of Japan and has number 1 share in Okinawa, Nagasaki, Kagoshima. FamilyMart is different from Seven Eleven, Lawson and so on at the point of "Japanese" convenience store, so expansion of sales is free and started to open stores in Asia in the early stage.

FamilyMart has own credit card named "Famima T-card"
 and we can use T-point card. The image color of FamilMart are blue and green, and brue expresses urbane, intellect, hope and liberty, and green expresses nature, fresh, young, clean.

At first, symbol of FamilyMart is "smile star and sun". The symbol was used by 1997. A melon pan whose motif is smile star and sun sold on 21th June, 2011.
The melody of FamilyMart(when we enter store) is EC5227WP melody sign made by Panasonic. The melody sign isn't for company so we can also buy it. In fact, some people use this chime for their house.

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